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Xtension Galaxy

aheadWorks Market Segmentation Suite

This Magento extension offers you a powerful and sophisticated targeted selling platform to plan and execute your marketing and merchandising strategies.

About Developer

aheadWorks is a dynamic market leading provider of Magento extensions, Magento templates and themes, and custom development services with a comprehensive portfolio of best-in-class solutions for eCommerce businesses.

We have launched numerous powerful extensions to the world’s fastest growing eCommerce platform Magento which serve to address gaps and exploit every opportunity in the entire eCommerce process. Whether it is user interface or marketing or operations management, you will find an extension that fulfills your needs.

aheadWorks Market Segmentation Suite

The Market Segmentation Suite Magento extension lets you easily segment your customers and orders by any number of custom criteria such as order/shopping cart details, product and customer personal information. You just need to create a segmentation rule and apply it to separate customers and orders grids added by the module in the admin panel.

The list of customers/orders obtained after segmentation can be saved and used later to develop customized marketing programs and allocate marketing resources to best effect. Moreover, you can move segmented customers to necessary Magento customer group just in one click.

To give some simple examples of the possibilities, you can segment

  • customers from the US who have spent more than $300 and viewed a product more than 2 times; or
  • customers from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or
  • customers within a certain group from a certain country with certain item(s) in the shopping cart.


Unlimited number of rules for segmentation
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.

  • Customer personal details including: - name
  • address
  • email
  • date of birth
  • gender
  • group
  • store of registration
  • Newsletter subscription details
  • Product details including: - view and order history
  • shopping cart items
  • wishlist records
  • Order information: - orders qty
  • sales amount
  • purchased qty
  • Shopping cart details including: - grand total
  • number of different products
  • total items qty
  • subtotal

Segment customers/orders
The Market Segmentation Suite module adds separate customers and orders grids to the backend where you can apply any rule and view results of segmenting.

Move target audience to Magento customer groups
Segment customers according to specific conditions and move them to required Magento customer groups within one click. For example, you can move all clients with more than 5 purchases to the “Top Buyers” customer group.

Export segmented lists into CSV/XML
Use results of Magento customer segmentation whenever you want for precision targeting - export Magento customer segments into the CSV/XML files with one simple click.

Re-index rules for faster work
Since version 2.0, you can re-index segmentation rules for faster and more stable work of the module. The extension can process up to 100k of customers or orders and even more. The progress of re-indexing can be viewed in the backend as well.

What’s new in version 2.1.0:

  • Create Magento customer groups based on segmentation rules
  • Use customer attributes as segmentation criteria due to integration with Customer Attributes
  • Use order status as segmentation criteria

Versions History

Version : 2.1.3

There are no release notes for this version.

Version : 2.1.2

There are no release notes for this version.

Version : 2.1.1

There are no release notes for this version.

Version : 2.1.0

There are no release notes for this version.

Version : 2.1.0

There are no release notes for this version.

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